Compleat Chef

Compleat Chef is an online recipe sharing social site that needed overall branding. I provided them with these ideas, one version draws from old recipe book pages, and the other evokes a more modern vibe with chopping block wood-grain. In addition to tweaking their color palette to tastier hues of red and brown, I offered a redo of their logo, featuring a social twist on their chef’s hat.

They ultimately chose a different direction (I was working in partnership with Art Director Stephen Rainforth), but my contribution brought variety to the table making their end decision more fulfilling.