Mood Boards presented different typography and color options.

Wildfire Strategies

Wildfire Strategies provides coaching services to help organizations build strong and productive team players. They needed branding to reinforce the meaning of “wildfire” in its positive context - to accelerate the spread of creativity and collaboration. And, as in their work, branding had to balance a very human service within a corporate context.

After selecting a general direction, based on mood boards, the logo underwent a variety of versions.

More than one logo went through development simultaneously.